After the tremendous success of his Beats by Dre headphones, Dr Dre has launched a streaming service to rival the Swedish Spotify – the king in the streaming marketplace. Like the headphone market, which had already saturated before Beats by Dre was launched, where Beats tasted phenomenal success and became a household name, Streaming by Dre is expected to meet the same fate, especially with a solid, trusted brand behind it. Despite so many popular options out there in the streaming marketplace, Streaming by Dre seems to be gaining momentum. Beats Music may not be too different from the competition, but it sure feels like a service that caters especially to you – a service that comes straight from a team having a deep understanding of music.
Comparable with Spotify, Rdio, and Rhapsody, Beats Music offers you an almost equal size library of music with over 20 million songs for $10/month featuring curated recommendations, incorporating parts of the music provider MOG, and quality streams.
Where’s the Differentiating Line
After the amazing success of Beats by Dre, Beats Music has entered the already crowded streaming market, promising to offer an unmatched personalized music experience through human curation and sleek design. Beats’ in-house team of music aficionados is responsible for backing up its algorithms, unlike Pandora and Spotify that use computer algorithms to play the next song on the playlist.
Beats is relying heavily on subscribers and has no plans of giving away anything for free but still hopes to compete with free services by making up the difference through a blend of expanded demographics, corporate relationships, and star power.
If you buy Beats by Dre, you will find it as a fascinating alternative to the pack – Beats Music seems to be a slight improvement over the competition. In an effort to give you an altogether unique streaming experience, Beats Music starts by asking for your date of birth and gender before guiding you to a screen full of bubbles and genre titles. You can refine your music playlist simply by tapping the ones you like and double tapping your favorite ones, while eliminating all those you hate. The same applies to music artists. Keep the ones you would like to listen to and do away with all others on the list.
So What’s Your Take: Will You Buy Beats by Dre
The company has partnered with AT&T to make it big with music streaming, focusing on the mass market. With its marketing blitz transcending gender, age, working moms, work at home moms, and socioeconomic groups, the company says they have entered the streaming music industry to “change the way people think about music.”
The human curation element included by Beats by Dre to craft an engaging music listening platform feels like an interesting touch on the otherwise typical automated music choices offered by the competition.
Proclaimed by its founders as an “artist-friendly digital music service that does more than simply offer access to music, but one that establishes an emotional connection to it as well,” it remains to be seen to what extent the Beats by Dre service will be able to carve out a niche for itself in the already crowded streaming marketplace.
Beats Music isn’t available in Australia yet but will be coming shortly.